What could AI actually do in your job?
What AI could do in agency work
Six kinds of thing, in order. The first three you can start this week with the tool you already pay for. The next two need building. The last you should buy.
Basic promptsprompt agency
Ask the chat tool you already have in plain words and check what comes back. No set-up. It works today.
What it takes. A subscription, ten minutes of practice and your own judgement on every answer.
- First drafts of posts and emails from a client voice note
- A client call summarised into actions the same afternoon
- A prospect research pack before every pitch
- And hundreds more. Anything you'd ask a bright new starter to take a first pass at.
Advanced promptscontext agency
Give it what it needs before you ask: the brief, the examples, the rules, the data. This is context engineering, and the quality comes from what you feed it rather than how you word it.
What it takes. The right material gathered in one place and a clear idea of what good looks like.
- Client work checked against that client's voice rules and their last three approved pieces
- A pitch deck outline built from the brief, your creds and what you know about the prospect
- A monthly client report drafted from the numbers and last month's report in the client's format
- And hundreds more. Anything where you already hold the material and the judgement.
Skillsskill agency
A job written down once so anyone on the team gets the same result every time: the steps, the rules, the examples, saved and shared.
What it takes. Someone to write it and own it, and training so the whole team uses it rather than the keen few.
- A skill per client with the voice, the rules, the banned words and three approved examples, used by the whole studio
- A proposal skill with your creds, case studies and pricing rules built in
- A status report skill so every account manager produces the same thing
- And plenty more. We run over 180 of our own.
Automationsauto agency
The same job running on a trigger with nobody typing a prompt: when a call ends, when a lead lands, every Monday at eight. Connected to the tools you already run.
What it takes. The process written down step by step, test cases, data you're allowed to connect to, and a build.
- A research pack built before every pitch from the prospect's site, the news and your CRM
- Client call transcripts turned into the status report and the CRM notes every time
- Personalised outreach drafted at account depth for every target account on a client's list
- And more. We've built over 50 of them.
Agentsagent agency
Software that makes a bounded decision inside a workflow that already runs, with a written job, tests and a person at the gate. The last thing you add rather than the first.
What it takes. The automations underneath it already running, a fence round what it may never do, and someone watching it.
- Inbound enquiries triaged and routed before anyone reads them
- Client-account triggers judged for relevance and sent to the account team
- Renewal risk across the retainer base called early with a person deciding the response
- And a few more. We've built them and every one is custom to the business. Because an agent is left to run on its own, there are fewer good use cases than you'd think. For now.
Tech built for the jobbuy agency
Some jobs already have a product that does them well. Buy it, plug it in, and keep the build budget for the things nobody sells.
What it takes. A subscription and an hour to set it up. Check what it does with your data first.
- A call recorder that writes the notes
- A data enrichment tool for target account lists
- A time and resourcing tool that reads the diary rather than a spreadsheet
- And more every month. If a product already does the job well, this is the list it belongs on.
If the ones you want sit below the line, that's a build, and it's the conversation we're set up for. If they sit above it, start this week and come back when the list gets longer.