Implementation
How I'd Learn AI From Scratch, As a Marketer
Five years in, written by someone who came at AI through marketing rather than engineering, for people doing the same.
Read the full storyThinking, tested, shared
Practical thinking on AI strategy, change management, and implementation. We share what we're learning as we go. The things that work, the things that don't, and the stuff we're still figuring out. No recycled hot takes; just honest, useful content.
Strategy
AI Slop and the Great Stink
Most marketers reaching for AI aren't doing it because they think slop is good. They think it solves a real problem. Like Chadwick, they've reached for a fix that creates a worse one underneath.
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Thinking
Why AI Won't Kill Agencies: The Tech Barrier Nobody's Talking About
The "AI replaces everything" narrative fundamentally misunderstands what these tools can and can't do. Four ways in, four dead ends.
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Thinking
Let's Stop Pretending We're Training AI Models
In most cases what's actually happened is someone's plugged a retrieval system into an LLM. That's a solid move. Useful. Valuable. Just not training.
Read the full storyNothing in that category yet.
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