The tool your competitors can't buy, built around how your team works.
Your competitors can buy every piece of software you can, and most of them bend their workflow to fit it. Some of what your team needs is a tool built around the way you work: its own screen, its own data and its own job, used by the whole team every week, and nobody else has it. We build it inside your own stack, documented and yours to change. Where AI earns its place, we build it in. Some of what we build has no AI in it at all: a dashboard that pulls from the systems you already use, for the people who need to see the numbers, is still a build.
From £15,000
What we do in Software Build
Planned before it's built
Every software build starts with a strategy, because what's achievable depends on what you've got now: your data, your tools and the state they're in, your processes and your team. You'll know what it does, what it plugs into and what it costs before anything gets built, and you'll have that number before you commit to anything.
Produces A scope and a price you can take to your FD.
Built around your real workflows
The tool fits the way you already work rather than the other way round. We build from the workflow your team actually runs, in the tools they already use, so nobody has to bend their week around the software.
Produces A tool that fits the way you already work.
Live inside your own stack
It runs where your other systems run, it comes with documentation your team can follow, and the handover leaves them able to change it without us in the room.
Produces A working tool in your stack, documented, and yours to change.
After the handover
Your team can run it and change it without us. If you'd rather not, we keep it working and build what's next on a monthly retainer.
Produces A tool your team can run and change, or one we run for you.
You leave with
- A working tool, live inside your own stack
- Documentation and the access to change it
- A team who can run it without us
Typical engagement
- Price
- From £15,000
From £15,000, scoped on its own once the strategy's done, and £4,000 of what you paid for that comes off the build. You'll have a real number before you commit to anything.
Built recently
Rooster Punk
Two AI-powered tools built with the agency. One of them, built from the strategy work, brought in over 120 MQLs, two of which turned into sales opportunities, and covered the engagement on its own.
- 120+
- MQLs from one tool, which covered the engagement on its own
- 2
- AI-powered tools built, in Andrew Last's words, to shape their growth marketing over the next 12 months
Ice Blue Sky
A custom performance dashboard for the leadership team. It pulls live from the systems the agency already uses, so billable time, jobs and third party costs are there without anyone building a report. There's no AI in it, which is the point: it's the numbers they asked for, in the shape they wanted them.
Hiya Marketing
The platform behind their Relativity Framework®, which gets every function in a complex B2B organisation building go-to-market together. The AI drafts, checks what teams put in and connects each workshop to what's already been decided, while the team makes every decision. Hosted in the EU, with every client's data kept separate, and built for unlimited users.
Read the full case studyWhat this won't do
Run itself. A tool nobody looks after goes stale. Your team can keep it going, or we can run it, keep it working and build what's next on a monthly retainer.
Talk to us about a retainer