Jim
Our bot
Built for one thing: one to one ABM. He stands between your data and your AI and picks the right cube for every piece of work.
Our brand
Where our name came from, why our logo is a cube, and who's in our pictures.
Our name and logo
A nickname and a cube
Two things you'll see all over this site, and where each one came from.
The name
It started as a nickname. At his previous job, our founder Jake was known as JI, so when he started his own business he called it JI Marketing, or JIM for short. That's the JIM in JIM AI.
The cube
The logo comes from an analogy. AI does its best reasoning on a surprisingly small amount of information at a time: picture one Rubik's cube of data. A large organisation can be sitting on billions of cubes, enough to fill Big Ben 38 times over.
Most teams plug their AI straight into SharePoint, the CRM and the marketing automation, and expect it to work out the point on its own. With nothing in the middle choosing what it sees, it guesses. Jim stands in the middle: he works out what a piece of work needs and hands the AI the right cube.
So the cube became our logo: Ji is what the cube secretly spells.
Our illustrations
A cast of characters
Our illustrations always try to simplify the complexities of our relationship with AI. They're a metaphor for the bots we can't actually see outside of our computer screens, and we want to bring some charm to them and humanise these new colleagues of ours.
The cast is two teams of three. One is us and one is you, and the pictures are about what happens between them. Fin and Kim wear the JIM t-shirt and Jim wears the mark on his chest, so you can always tell who's who.
Us
Fin
Sets the plan and trains your team
Fin sets the plan with you, then trains your people on their own work, at their own desks, until they don't need him in the room.
Kim
Builds the tools
Kim turns how your team works into skills, automations and tools, and builds your own bot around your business.
You
Kit
Your bot
Your version of Jim, trained on your processes, your data and your voice. Kit is the part of the work that stays with you.
Lin
Your marketing lead
Lin needs content personal enough for the accounts she's chasing, without her team spending every weekend making it.
Nik
Your sales lead
Nik wants to walk into every call already knowing the account, and he doesn't have an afternoon to read up.
Task by task, the balance changes. Sometimes your people lead, sometimes the bots do, and some things stay with people however good the machines get.
So the question we start with is where AI fits best in your business, and what you can't outsource to the robots.