The JIM platform
Your strategy, built into every piece of content.
The JIM platform pulls the context and insights out of the files your team already has, uses AI to enhance, update and validate them, and turns them into branded content in minutes. What comes out is relevant, personalised and timely for every account you're chasing, at a scale one team couldn't manage by hand.
4 months to under half a day on a Maven B2B value report for MongoDB, their own review included
From the files you already have to branded content in minutes.
It scales ABM across your business with the team you already have. Here's what happens in between.
- 01
It brings it together
It pulls the context and insights out of the files your team already has, so what you know about each account sits in one place.
- 02
It keeps it right
AI enhances it, updates it and validates it, so what the platform holds on every account stays current.
- 03
It writes it in your brand
It turns all of that into branded content in minutes, grounded in the account it's for: the pieces your team would otherwise write from scratch.
4 months to under half a day
Maven B2B used to take four months to write a value report for MongoDB. With the platform, it takes them less than half a day, their own review included.
We build AI across the business now. Two things kept coming up.
Our specialty is marketing, sales and operations, and across all of it we noticed the same two things. Buyers are asking for a better experience, or expecting one without asking. And doing personalised marketing at scale is hard: hard enough that most teams settle for something that isn't personal, or personal for a handful of accounts and no more.
The platform was built by the people who worked on the ABM programmes at ServiceNow, Dell, ADP, Virgin Media and O2 Business. It's what we wished we'd had.
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92%
faster one-to-one GTM strategy
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95%
faster content production
- Both figures are Maven B2B's, from their work for MongoDB.
You can't just plug SharePoint into AI.
Point an AI at your SharePoint, or your CRM, and it has no idea what matters. It'll sift through everything and land on the wrong thing as often as the right one, because nothing in there was written for a machine to use.
The platform is the layer in between. It takes what's in those files, pulls out what you actually want to say to these accounts, and holds it in a shape AI can work from: the account, the buying group, the sector, the audience, the insights, the messaging and the brand, each one sourced and current. Think of it as the plug-in for what you actually want to say, rather than a bigger pile for the machine to dig through.
What the platform knows about every account
Seven things your team already knows, kept current and in a shape AI can work from. For each piece of work, the platform picks the ones that piece actually needs.
- 01Account
- 02Buying group
- 03Sector
- 04Audience
- 05Insights
- 06Messaging
- 07Brand
MysticYonder™
The JIM platform is what your team works in. MysticYonder is the engine underneath it, and it's what we've trademarked.
Its job is to work out what information a piece of work needs and choose it: the messaging, the sector, the buying group or the account context. The model only ever sees the part of what you know that applies to the account in front of it, so what comes back is relevant, sourced and accurate. That's the difference between a first draft you can send and one you have to check line by line.
Live and in use with clients today.
The quickest way to see whether it fits is a demo on your own accounts.
Prefer we come to you? Leave your email and we'll be in touch.
Personalisation doesn't scale.
Teams want content tailored to every account, persona, and campaign. But creating it manually is slow, inconsistent, and difficult to maintain.
Build from shared intelligence.
JIM connects account research, approved messaging, persona insights, and content assets into a single source of truth that AI can actually use.
Every campaign gets smarter.
JIM doesn't just generate content. It learns from what your team creates, making every future campaign faster, stronger, and more consistent.
Two ways to work with JIM.
The platform is the content tool you customise yourself. If what you need is a tool built from scratch around your own processes, that's the services side, and it starts with the AI Operating Model.
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