02 / AI Strategy

A plan you can actually build from.

Most AI strategies are a 40-page document and a tool shortlist, and nobody can start building on Monday from either. Ours is the decision before the build: what to do first, which pieces become skills your whole team runs and which need a tool of their own, and what each one costs and returns. Every build we do starts here, even when you arrive with a plan of your own, because what's achievable depends on what you've got now. When you go ahead with the build, £4,000 comes off it.

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2 to 4 weeksFrom £8,000

The man and the robot at a whiteboard, mapping a plan together.

What we do in AI Strategy

AI Readiness Assessment

Ideas are the easy part. What's achievable depends on what you've got now, so before anyone builds anything we look at your data, your tools and the state they're in, your processes, your team, and what you sell. Then we give you a clear picture of what's ready, what needs work, and what to tackle first.

Produces A written picture of what's ready and what isn't.

Opportunity Identification & Prioritisation

AI can do a lot, but trying to do everything at once is a recipe for overwhelm. We help you identify the use cases that'll deliver the most impact for the least friction, then sequence them in a way that builds momentum and confidence across your teams. For each one we say whether it becomes a skill your whole team runs, which is the AI Operating Model, or needs a tool of its own, which is Software Build, and what it'll cost and return.

Produces A ranked backlog, each item marked skill or tool, with its cost and its return.

Roadmap & Governance Design

We build phased roadmaps with realistic milestones, help you set up governance frameworks for AI usage, and establish guardrails that keep things ethical, compliant, and on track as you scale.

Produces The phased plan and the rules.

Tool & Vendor Selection

We've spent years testing and evaluating AI tools, and we're still doing it every week because the market doesn't sit still. We give vendor-agnostic recommendations based on what actually works for your requirements, not on who's got the slickest sales team.

Produces A vendor decision with the reasons written down.

You leave with

  • A workflow backlog ranked by what's actually slowing you down
  • A written call on what stays human and why
  • A costed build plan your FD will sign

Named clients

Rooster Punk

An AI strategy that identified 50 workflows, with a clear prioritisation model for what to tackle first.

50
workflows identified and prioritised
120+
MQLs from one tool built from that strategy, two of which turned into sales opportunities
40% to 100%
team adoption

Ice Blue Sky

The strategy came first. Since then we've built their operating model, 29 skills so far, trained the team, and built a live performance dashboard for the leadership team.

29
skills in their operating model so far
5 hours to 20 minutes
on pitch proposals, one of those skills

What this won't do

Build anything. This is the decision. The build starts from the backlog we've just ranked, as an AI Operating Model or a Software Build, and £4,000 comes off it.

Read about the AI Operating Model next